P W Churms Opticians

Chopard

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Chopard:

Luxury, preciousness and creativity: these are the key features of the Chopard 2016 Optical Collection whose design and decorations reproduce the refinement and uniqueness of high jewellery and the details of watches, recalling the traditional and painstaking work of the finest goldsmiths. Unique and increasingly sophisticated styles for a woman who wants to be creative and outgoing and for a man who wants to be ambitious and elegant. Materials are combined with care in an ever refined manner, embellished with details and special, hand-made, Made in Italy processing techniques.
The collection draws inspiration from many leitmotifs, reinterpreting concepts featured in the Maison’s jewellery and watch collections: Imperiale, High Jewellery, Happy Diamonds.

It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.

In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.

Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company’s  international expansion for more than 40 years and are still active in the firm.  Their two children are its current co-presidents.

Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the “backbone of Chopard” and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.

 

 
 
 
 
 

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